What, How and for Whom / WHW is an independent curatorial collective that organizes different production, exhibition and publishing projects, and also directs Galerija Nova in Zagreb, Croatia.

In Croatia, as in the wider region, complex relationships emerge between issues that are ignored, made unfashionable by their lack of 'New Europe glamour' and non-marketability, swept under carpet or even openly suppressed, such as collective relationship to the past and construct of history, economic transition, questions of national identity and nationalism, post-war normalization, pro-EU orientation and status of ethnic minorities (primarily Serbian) in contemporary Croatian society. Although the framework of WHW activities has constantly changed and transformed since the late 90s, from informal work and self-organizing team based on friendship to complex partnerships, the key question remains: how to create critical projects that will not become prisoners of their own 'will to influence' but will stay open to play of contradictions and enable constant re-investigations of representational strategies, exhibiting forms and actions in public space, at the same time working out a kind of parallel 'cultural policies' and infrastructure.

WHW was formed in 1999 in Zagreb, and its exhibitions include "What, How & for Whom, on the occasion of the 152nd anniversary of the Communist Manifesto" (Home of Croatian Artists, Zagreb, 2000; Kunsthalle Exnergasse, Vienna, 2001), "Broadcasting Project, dedicated to Nikola Tesla" (The Technical Museum, Zagreb, 2002), "Looking Awry" (Apexart, New York, 2003), "Repetition: Pride and Prejudice" (Gallery Nova, Zagreb, 2003), "Side-effects" (Salon of Museum of Contemporary Art, Belgrade, 2004), "Normalization" (Gallery Nova, Zagreb, 2004), "Collective Creativity" (Kunsthalle Fridericianum, Kassel, 2005), 'To be put up for a public debate', (Badel factory, Zagreb, 2005), 'Final exhibition' (Galerija Nova, Zagreb, 2006), 'Normalization, dedicated to Nikola Tesla' (Galerija Nova, Zagreb, 2006).

WHW published several books, among which are: Slavoj Zizek, 'Repeating Lenin' (2001), Brian Holmes, 'Hieroglyphs of the Future' (2002), Renata Salecl, 'Against Indifference' (2003), and regularly publishes Gallery Nova newspapers.